Brief:
Get people to have a biscuit with every cuppa.
Solution:
‘Biscuit Buddy’, of course. A mug with a biscuit holder, the perfect accompaniment to your tea. An OnPack promotion encouraging people to enter the competition to win a special biscuit buddy mug. This helped associate drinking a hot drink with a biscuit, both visually and physically.
My role:
The idea, naming, copy, overseeing the design both on pack and of the mugs.
Hula Hoops On Pack Promotion
Brief:
Get people to buy Hula Hoops in-store in a fun and engaging way.
Solution:
An engaging on-pack promotion that encourages people to create their own films featuring the crisps for a chance to win prizes including a family trip to Hollywood.
My role:
I helped with the initial ideation of the creative idea, working alongside the ATL agency to bring this idea to life BLT, working out the logistics of how best to bring this idea to life. TikTok would’ve helped back then…
