A highly strategic creative who most recently has worked in all things Retail Marketing and Experiential. I love nothing more than interrogating a brief and coming up with brilliant ideas to help solve the creative problem.

After having a couple of kids and living the life of mum whilst also freelancing / completing Digital Mums / working part time for a boutique design studio, and completing the Creative Comeback Programme, where I am proud to say that my idea for Guinness was chosen as the winning idea by the Diageo client, I am now working as a freelance Art Director.

Prior to this I worked as a solo creative / Art Director for various integrated agencies. I seem to have ended up working on a lot of booze over the years amongst other FMCG sectors (full range of clients listed below).

Most of my experience lies in Retail Marketing, Experiential and Social/Content Creation. I've overseen still & moving shoots, written and presented pitches and I also enjoy dabbling in a bit of copywriting, especially when it comes to writing creative headlines and straplines.

Being half German and half Irish means that I can be to the point and efficient, but I am also not shy of some good banter and fun times . Overall I'd say I'm pretty easy going and will always try to bring a positive outlook on things.

Outside of work you’ll find me either playing cars or scavenger hunting antique and charity shops for my little side hustle…

Key Skills

Ideation
Art Direction
Strategic Thinking

Clients

Nescafe, New Balance, Tinder, Mars, Brown Forman, Birra Moretti, Diageo, Slimfast, Emirates, Velvet, Remington, Curry's, Premier Foods, Mitie, Bel, United Biscuits, Unilever, Purina, Irn Bru, TFL, Rekorderlig, Swatch, Gemfields, Tetley Tea