Brief:

Make people aware of Lucozade Cloudy Lemonade.

Solution:

A simple stand-out piece to help highlight the new flavour. Using the word ‘sharpen’ to associate the sharp flavour of lemon that helps wake up your senses, which is what Lucozade is renowned for doing traditionally.

My Role:

Creative concept, working alongside the ATL agency to come up with the chose BTL concept. Headline, copy concepting and overseeing the final design.