IPM GOLD – Best Art Direction – Southern comfort Voodoo Tribe 2011
Brief:
Help Southern Comfort put their mark on halloween.
Solution:
To help put Southern Comfort front of mind for bar goers during the Halloween period, I came up with ‘The Voodoo Tribe’. Originating as it does from New Orleans, where voodoo influences are prevalent, we created an on-trade campaign to drive sales of Southern Comfort during the Halloween period, and raise awareness of Southern Comfort serves.
My Role:
Creative concept, headlines /straplines, casting model, overseeing shoot, overseeing event creative, working closely with clients to help bring the campaign to life.
Voodoo Tribe Nights
On Trade Posters to encourage drinkers to enjoy a Southern Comfort when celebrating Halloween.
On-Trade bunting for outlets to use for Halloween.
SOUTHERN COMFORT - CAJUN THUNDER
Bief:
Compete with the likes of Jaeger Bombs.
Solution:
A new shot suggestion that we came up with called Cajun Thunder - Southern Comfort with Tabasco. On & Off Trade activation to encourage trial of this new shot. Are you brave enough?
My Role:
Naming, Art Direction, overseeing the design and executing the idea.
On Trade back of bar illuminous signage.
On Trade drink mats.
Off Trade gift with purchase.