Shortlisted for best Art Direction at the MAA Awards.
Brief:
Push Brown Forman’s portfolio of whiskeys at London airports.
Solution:
I created a 1960’s inspired American whiskey bar, that used beautiful iconography, styling and American heritage. Allowing consumers to ‘Experience Whiskey the American Way’.
My Role:
Ideation, Art Direction, overseeing designers and production - running the overall production from a creative perspective.
‘Sniffer bottles’ for customers to identify which whiskey they like the smell of to then try.
Picture wall that showcases products along with beautiful photography to help tell the story of the whiskey making process.
I dressed the shelving up as a vintage suitcase. The stamps each represent a different whiskey brand within the portfolio.
Passport to American whiskey – a guide to tell you all you need to know about American Whiskey.
I designed a quiz that would help identify which whiskey customers want to to try and buy. This also meant we could collect customers' information and contact them at a later date with an offer.
To help engagement I made a simple quiz that helps find out which whiskey you'd enjoy best.
I also created a 'Passport to Whiskey' that showcased the range we had on offer.
