I worked at a luxury design agency as their Strategic Art Director. Here I helped with their branding concepts, naming, copywriting and strategic thinking. I have a new found appreciation for crafted design, for which I am very grateful, as I feel it will forever make me want to make things look more beautiful.

Project:

“From City Hustle to Leafy Rustle”

DORSET HOUSE, a development in London’s greenest borough led to an arboreal colour palette of rust, green and grey, in a clean, modern design. The development offers opportunities for a variety of buyers, the brochure is separated into three differently sized books, each focusing on a different element. The flexibility was a direct response to the needs of the sales agents, giving them the tools they needed in a format that immediately evoked the sense of both natural surroundings and sleek city living that Ealing offers.

My Role:

Headlines, copy, Art Direction of layout..