Brief:
Bring Rekorderlig’s proposition of ‘Beautifully Swedish’ to life via a summer event.
Solution:
Identifying that Midsummer is one of the most important events celebrated in Sweden, I took take inspiration from this tradition and transformed outlets across the UK into magical Swedish oasis’ with exclusive interactive experiences inspired by the colours, shadows and aromas of a Scandinavian summer.
A unique interactive kaleidoscope, light prisms, authentic Swedish food, live DJs and bespoke Rekorderlig Cider gifts ensured guests would have an unforgettable evening in the bespoke Swedish wonderland.
My Role:
Concepting the idea and bringing this to life via an array of events. Overseeing all of the creative output both pre and at events. Working closely with production & catering team to make sure authentic experiences were brought to life. Art Directing & overseeing event set ups whilst working with clients to ensure everything looked as it should.
#SpiritOfSummer
Campaign video.
Lock up design for the event. Inspired by the swedish summer, I wanted to capture the swedish clean-cut design style, but still hint towards summer by representing a modern twist on a flower - open for summer.
People were greeted and handed a wristband which gave them access to free canapés and drink samples. They then proceeded to walk through the Swedish meadow-inspired tunnel.
The tunnel was filled with flowers and pumped out meadow smells, to help transport people into a true midsummer vibe.
Upcycling Rekorderlig bottles to be used as menus.
Traditional Swedish canapés were on offer.
A kaleidoscope inspired backdrop, created the perfect photo opportunity for our photobooth.
Bespoke made photo booth where you could have your photos printed directly and uploaded to facebook.
